Department of Conservation. Storytelling signs.

Department of Conservation storytelling signs on the West Coast of New Zealand's South Island.

The Department of Conservation takes care of New Zealand's pristine environment. They required a series of storytelling signs to explain the science behind a glacial river and its surrounding landscape on the West Coast of the  South Island.  
Working closely with the graphic designer and the Department of Conservation's own scientists, I came up with a quirky, creative way to tell people about the environment around them. This sign above was such a hit, apparently someone even tried to steal it!
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